New Romance Bundle

Today is the big day for the release of the new StoryBundle Past, Present and Paranormal, curated by the wonderful Romance writer M.L.Buchman. I’m mega excited to be included with such illustrious writers as M.L. Buchman, Terry Spear, Kristine Grayson/Kristine Kathryn Rusch, Anthea Lawson, Dean Wesley Smith and Kay Stockham.  As with all StoryBundles, you pay what you want. You can also make a donation to charity.

Here’s the link.

And for the first five people who leave comments on this post telling me about your favorite past, present and paranormal book, I have a gift certificate to StoryBundle that you can use for this bundle or something else.

I look forward to reading about your favorite books! 

 

Great Expectations: Cats and Readers

Kayaking the west coast. (1996) Photo (c) Karen Abrahamson

This past week I was supposed to be on the coast of Oregon with a group of writers learning about marketing books to bookstores. I was really looking forward to the trip and being with a group of great friends. I had everything packed and ready to be loaded into my car. My cats were primed and ready to for the trip. (They always travel with me, and the hotel where I stay at has known these boys since they were babies—it’s like a second home).

Then Ben, the larger of the two boys got sick and not just throwing up, but a total shut down. He quit eating (a VERY big thing for this guy) and drinking and became very quiet and cooperative. Now you have to know Ben. This is a cat that pulls paintings off walls and statues off shelves just to get your attention. When he took a downturn I ended up taking him to the emergency veterinarian. The next day more vets and more bills and at that point the I was still holding up hope that he might recover and I might still head to my course a day late.

Not to be.

Ben.

More tests, more bills and by this point I was administering subcutaneous fluids twice a day, force feeding three times and day and wrestling pills down his throat twice a day. It’s a wonder he’s still speaking to me. How do you spell stress?

The point I’m making here is that all my expectations were dashed and so I had to totally regroup and refocus myself from a week that I had booked off from work to a week working and caring for sick cats (yes, Ben’s brother got the same bug). It was jarring. It was unpleasant not least because I had a sick cat, but also because I wasn’t doing what my mind had expected. I raise this because it brought home something important writers need to think about, which is reader expectation.

Reader expectation is what the reader is expecting to experience in a book. For instance, if J.R.R. Tolkien had written a shoot-‘em-up Science Fiction book as a follow-up to the Lord of the Rings, think about how disappointed the Lord of the Rings fan would have been when they bought the book. Same goes for the reader who picks up a book that has a cover and blurb that looks like a suspense story, but when they get reading they find it’s women’s fiction. Or the reader whose book spends an immense amount of time early on lovingly describing the gun the hero owns, but by the end of the book the gun has never been used or even appeared in the story again. Each of these authors has violated reader expectations.

Shiva trying to catch a fly in Oregon.

A few days ago I was talking with a writer friend of mine. He was bummed out because his editor at a New York publisher had turned down book two of his two book contract and my friend couldn’t understand what that had happened. In discussion with the writer he advised that book one was a lavish fantasy involving the Jewish kabala. Book two was a comedic superhero novel. Anyone see a problem here? Apparently his editor did, because the publishing house had ‘bought’ my friend as an author of lavish Jewish fantasies, but his second novel failed to deliver this in every respect. The publishing house likely turned the book down out of concern for reader expectations. Basically my writer friend was asking to his readers to give up the expectations he had created through his first book and start all over again. I suggest that readers don’t like to do this anymore than I wanted to give up my week in Oregon.

In all of these cases the author failed to meet reader expectations and as a result the reader would have as dissatisfying an experience as I have had this week. Yes, the book(s) may still have been well written. My writer friends second book was undoubtedly wonderful (he’s a great writer), but it wasn’t what the publisher was banking on the reader wanting. He should have written another Jewish fantasy. He should have written under a different name for the superhero novel. Not that all our books have to be the same, but if we want to establish a career as a writer, we need to establish a brand. We might have several brands for different kinds of books written under different  names. For instance my romance novels are under Karen L. McKee, while my fantasy/SF is written under Karen L. Abrahamson. It helps reader know what they are getting and this helps meet reader expectation.

So as writers we need to make sure that we don’t put our readers through the experience I’ve had this week. With two sick cats, I definitely didn’t get what I’d thought I bought when I booked the week off.

(and in case you were interested, the boys are both on the mend.

The boys.

Who Are These Readers of Which You Speak? Blogging as Social Marketing

Fromages Tree, Ta Phrom, Angkor, Cambodia (2008)

Fromages Tree, Ta Phrom, Angkor, Cambodia (2008) Karen L. Abrahamson

I’m going to end this marketing series (well if something else comes up, I’ll add it later, but next week I’m going to start blogging about my writing) talking about blogging. Not that I’m an expert by any means, but blogging seemed like the kind of social marketing I could control and manage, so I’ve done regular posts since January. Those posts were about prepping for my trip to Peru, about my wild and wooly Bengal cats, about my trip to Peru and then about marketing. All of them have been fun to write and hopefully you’ve enjoyed them, too, but I wanted to spend this post talking about how blogging has worked in terms of social marketing and what I’ve learned over the past eight months.

Has blogging lead to an increase in traffic to my site? Resoundingly, yes, when I check the analytics. However whether it was the right kind of traffic, I can’t say. I’ve certainly been spammed more. I’ve also had more comments, especially during the Branding Your Book blog, and during my trip to Peru. But the latter came with pretty pictures, so I’m putting the traffic down to that and the fact that maybe people were interested in my misadventures in Peru.

I suppose any increase in traffic to your website is a good thing as long as your titles are front and centre on your website, but I’ve been doing a lot of thinking lately about who am I actually drawing to the website with my blog. I mean who are these people who come and check out what I have to say?

I can’t be sure who was reading my blog when I was prepping for Peru and when I was travelling there. Some, I know, were friends and acquaintances, or friends of friends. All good, because blogging is a social enterprise. But who has been reading my posts about marketing? I’d guess, from who made comments, most likely other writers. Are these my target audience? Well, for a marketing blog, I’d say yes. But this raises three thorny questions I guess I should have thought of way back when:

1. Why am I blogging?

2. Why do I have a website? and

3. Who do I want to read my blogs?

I’ll come clean here: I had never really given thought to having a website or blog or any other marketing matter until it became clear that, before acquiring a manuscript, New York editors were checking out new authors to see if they had an online presence. It was okay if you had a website. It was better if you had a blog and a following on twitter and facebook. With the advent of indie publishing, this presence became even more important as a means to draw people in so that they would consider your books. The website was the most important place to promote your books and writing. So my question is, if my website and blog are to promote my writing, are they attracting my intended audience of potential readers?

The answer? Maybe. Maybe a potential reader might be interested in book marketing, but I think not so much.

What might a draw a potential book reader in?

Here’s my possible list:

1. Topics of personal interest to them. A Y.A. reader of books like Twilight might be interested in blogs about teen romance. They might also be interested in books that take place in a high school, or books about loner characters because, let’s face it, we all feel alone in high school. Interest might also be there for blogs about the challenge of being strong and independent when social pressures push young people to be anything else.

2. Other topics that interest readers – Again, using Y.A. readers as an example, issues of social justice and fairness, possibly environmental issues, issues of social exclusion, dealing with boy/girl-trouble etc. This list may, or may not, be different for Fantasy readers. Blogs on characters who are loners and who have special powers. Blogs on magic systems or magical creatures might have equal appeal.

3. Topics related to your writing – While any of the above topics can be related to your novels, topics related to your writing would focus on matters that relate to how you write. For example, how you built the world you are writing in; writing about the research process and interesting information you come across; writing about your writing process and challenges.

4. Topics relating specifically to your books – this would include writing about the locales where your books take place; ideas that led to the book, or ideas that were considered and discarded; or more information about your characters.

5. Personal information – like my blogs about my cats, readers enjoy knowing more about you and what makes you tick.

So my blogs over the next while are going to focus on what I think readers might enjoy and not totally on my fellow writers. That said, I have to say one of the more inspirational blogs to me is one written by fellow author Matt Buchman who talks (inspirationally) about where he draws his inspiration from. His blogs are great reads for anyone, reader or writer.

So as a reader, what topics would you like to see blogs about? As a writer, what do you like to blog about?

Building Allies: Working with Libraries

In my last post I mentioned that libraries are an asset that can assist with promoting authors’ work if the books are in print. As libraries are also gathering electronic collections, this assistance may also help with building followers amongst e-book readers. I wondered how a writer or indie-publisher might build a relationship with their local library and contacted librarian (and indie author) Ryan Williams for his take on how writers might work with libraries. First of all, let me thank Ryan for giving us his time.

1. How should (or can) a writer approach a local library about carrying their book? Does this work for Indie Authors as well?

Talk to them, show that you can be a partner in helping the library. Many libraries will take books as donations, but reserve the right to add it to the collection or not depending on their selection policy. Some libraries do maintain local collections and will add local materials, but that might not include your novel if that doesn’t fit the selection policy for that library. If you haven’t made a connection with your local library then all they have to go on are reviews (or lack of reviews). Honestly, Indie authors may encounter resistance from some librarians, while others will think it’s just great. You really won’t know until you talk to them.

2. How can a local library help promote an author?

Standard disclaimer, libraries are going to vary quite a bit. The best idea is simply to go in and talk to the librarian. That might not be the person checking out the books, but it could be! On our library website for each location we list the library manager for each location, so sometimes with minimal research you’ll know who you want to talk to. Calling ahead, identifying yourself as an author and ask to set up a time to talk can’t hurt.

That said I don’t think I’d approach it as the library helping to promote the author. Instead I’d approach it as something you can do to help the library. Many performers, storytellers, jugglers, etc. work the library circuit and charge for their programs. Tell the librarian that you’d be happy to do a program and be prepared to pitch a couple ideas. It might be about your background or books, or that might be only a piece of what you’re talking about. It could also be about your trip to Burma and how that has influenced your writing, or a program for teen writers, or whatever you think about doing. You could charge or not, your decision, but by giving the library an exciting program they’re going to be more enthusiastic. Given library budgets, you could even say that you’ll waive the fee. Libraries may produce publicity for the program which includes your author bio/pic/covers, etc (that you’ve provided).

It also can’t hurt to partner with a local bookstore to sell copies of your book at the event.

And after all of that, it’s possible no one will come. But if you’ve got an interesting program that isn’t exclusively focused on self-promotion it’s far more likely that library staff and patrons will be interested in coming.

3. Aside from asking a library to carry their book, what can a writer do to work with local libraries to promote their books?

A book sitting on a library shelf isn’t necessarily any more noticeable than any other book online. But if your local librarian loves your book? Then she’s going to hand-sell that to anyone that she thinks might be interested. Librarians do book talks and reader’s advisory all the time. If you’ve presented an engaging program for your library, if you’ve been a helpful partner, and if the librarian actually likes your book? Well, then you’ve got one of the best possible advocates for your books.

4. What success have you had with working with local libraries?

Since I work in the local library I haven’t wanted to do anything that suggests I’m using my position to promote my business, so I haven’t asked for the library to add my indie books. There are a couple traditionally published books that have my shorter work in them, like the Star Trek anthology, but otherwise none of my work is listed in my library. If patrons independently suggested the library add copies that’d be one thing, but I’m not going to use my position to get my books into the library.

I have, however, used my knowledge to benefit our patrons and present programs. Sometimes that’s working with other authors. I’ve got a program coming up where I’m going to teach local folks how easy it is to publish their work on the Kindle and other platforms. I think it’ll be a lot of fun but it’s not going to be about my work beyond mentioning that I do have experience working with these sites.

5. For an Indie Publisher, how should they approach libraries? Is this different than for authors?

A publisher is a publisher. It’s a business. I could easily see Glittering Throng Press (my publishing business at www.glitteringthrongpress.com) sending out book catalogs to libraries just like I’ll send to book stores. I’m also interested in co-op displays in libraries. I don’t think many publishers are doing this right now with libraries, but as book store spaces shrinks I could see a publisher doing an co-op placement where they provide the books to the library at no cost in exchange for placement. Free books for the libraries, better exposure for authors, and a benefit for readers. I’d also like to approach Friends of the Library groups about selling e-book gift cards as a promotion tool for them, give them a deep discount on the cards, and have a little desk display or something with the cards for them to sell. There’s over 9,000 public libraries in the USA, that’s a lot of potential avenues to promote material. I think going forward into the future libraries are going to be more critical at generating buzz and interest in an author’s work.

So yes, I think there’s a difference in approach between publishers and authors. An individual author is making a one-on-one connection with librarians and library patrons, while a publisher is developing more of a business relationship with the library.

6. And beyond the libraries, how successful have you found the loss leader approach to selling your fiction? Are there other methods of promotion you’ve tried and how have they worked for you?

I strongly agree with folks like Dean Wesley Smith when they say that the best promotion is writing more. As a writer that should be our first priority. You’ve got to keep the material flowing so folks can find more material. Kristine Kathryn Rusch was just talking about this in her recent post on Comparisons (http://kriswrites.com/2011/08/10/the-business-rusch-comparisons/), any promotion you do creates a short-lived blip in sales. It can become very time consuming if you’re spending all your time trying to keep that ball up in the air.

For a year I released a new e-book each week. Most have been freely available online for a week at a time on my publisher site, while selling as e-books. One of the best things about that was simply getting out new material each week. I’d originally planned on continuing that all this year but I’ve recently decided to refocus my priorities. So now with short fiction I’m putting more of an emphasis on sending stories out to traditional professional markets, places like Analog Science Fiction or The New Yorker. If a story doesn’t sell after making the rounds to the major markets I’ll still release it as an e-book, because I believe in the stories I write. Just because a story doesn’t sell to a major market doesn’t say anything much about the quality of that story. I’d just rather get paid pro rates first, and gain the exposure of having the story out, and then put it up as an e-book afterward. The next story coming out is in On Spec Magazine, I believe in their Summer 2011 issue, so I’m looking forward to that, it’s a great magazine for speculative fiction.

In the meantime I’ll continue to feature various stories on my publisher site, and in the process I’m revisiting blurbs and sometimes covers, updating the e-books before the story gets featured. The first I’ve done is “Alley Cat” by Michael Burges, which is a fun story set in the same universe as my first Goblin Alley novel, Goblin Alley: the Bloodied Fang. I don’t know if I’ll get one up each week, but I plan to update fairly often.

I have tried other methods. One of my Filming Dead Things novelettes, Farm of the Dead Things by Tennessee Hicks, is available pretty much everywhere for free and includes sample chapters of the first novel in the Dead Things series. That’s been downloaded thousands of times and the sales of the series have increased since it went free. The second novel in the series, Dreaming Dead Things, is due to be released in the next few weeks and I think that’ll have an even bigger impact just because there’s going to be more available for the folks that enjoy the series. Next year I’ll follow up with the third novel, Killing Dead Things.

Beyond loss leader sorts of experiments I’ve maintained an active presence on Twitter (ryanmwilliams) and Facebook where I have public pages for each pen name. I don’t know if those lead to more sales, I think the writing has more to do with sales, but Twitter and Facebook do provide an opportunity to engage with readers. I enjoy that and enjoy following the feed from other folks. Lately I’ve been exploring Good Reads more and want to do more with that than I’ve been doing. Plus I have websites for each pen name and my publishing site. I look to the sites as avenues for readers to find out what’s available, and what they might want to read next. Particularly the series, I want it to be clear what’s next.

I don’t have any hard data to show whether or not social media, websites, or message board participation increases sales. And I don’t worry about it. I do those things because I enjoy it, not because it increases (or not) sales. I do know that they don’t help me get more written (having the opposite impact), so I have to watch that and make sure I get my words in.

Bottom-line on promotion: write more!

Thanks for asking the questions, I’ll stop now before I hit 2,000 words!

And thank you, Ryan, for this wealth of information.

Ryan Williams has worked for over twenty years in libraries, currently managing a small town library in Tenino, Washington. Like Dalton Hicks from his Goblin Alley series (written as Michael Burges), he runs long distances, working up to ultra-endurance events. He also hopes to ride the Tour Divide mountain bike race from Canada to Mexio. He writes a wide variety of fiction, including urban and contemporary fantasy, science fiction, horror, and mystery under several different pen names. He has sold stories to On Spec Magazine, Star Trek: Strange New Worlds and Alien Skin Magazine. He holds a master degree from Seton Hill University in writing popular fiction, and as a member of the Oregon Writers Network, Michael also graduated from the master class taught by bestselling authors Dean Wesley Smith and Kristine Kathryn Rusch. Find him online at www.ryanmwilliams.com or on Twitter as ryanmwilliams.

The Miscellaneous File: What else you can do to get your books to market?

To recap this series to date, I’ve talked about blogs and a little about reviews. We’ve heard about using social media with the caution that none of these should take time away from your writing, and we’ve also discussed books and branding and getting ready for the market. Sounds like we we’ve covered a lot, but there are still a few other things that an indie publisher can do to help get their books to market. That’s what this blog is about.

First of all, I’m going to say that although e-books seem the major way authors/indie publishers are going to get their books to readers, they should not forget the opportunity to create print publications. I refer you to my blog HERE, for options about Print on Demand (POD), and just to recap, it is not that difficult to create a print book if you are prepared to learn the software to do it.

So first let’s talk about some of the other no-cost/low-cost things you can do to encourage people to buy your e-books:

1. Write good books. I know this seems self-evident, but writing good books and writing lots of them is a critical way to become known. Think about it as in terms of the laws of chance. If you have one book up online there is far less chance that people will discover you, than if you have ten or fifteen. So focusing on writing good books for your market (under one name—for each pseudonym you need to do the same) is a critical piece of your marketing.

This cover of a soon-to-be-released urban fantasy features the fantastic photography of an up-and-coming young photographer.

2. Create good covers. This means studying the covers of best sellers in your genre and picking out the things that you think will sell your book. It means finding strong images for your covers because these are the first things that prospective readers see.

3. Write good blurbs/back cover copy. This is the second thing that readers see about your book. Is it interesting? Is it active? Does it raise a question a potential reader might want answered?

4. Within your e-book whether short story or novel, include links to other writing you have for sale. This can be as simple as listing other stories/novels available for sale. It would be better if you included links in the story that will take the reader directly to the other story/novel, so that the reader has the fewest number of clicks necessary to purchase your other material.

5. Include excerpts. This is something I am just starting to do. This means including the first chapter or two of another, similar novel/story, so that the reader can sample it. Hopefully you have good openings and the reader will come to the end of the sample and want to read on. There’s where you insert the link(s) to where the reader can purchase the other book.

6. Loss leaders. If you have short stories that either include the characters in your novel , or are in a similar vein to your novel (e.g. same world, or genre), you can try putting the short story up for free with the free excerpt to the novel attached. A number of friends are finding good success with this. Similarly, if you are writing a series and have the second or third (or fourth etc.) novel coming out, you can sell the first novel in the series at a cheaper price for a limited time.

7. Free Fiction on your website. You can also put short stories like loss leaders up on your website to encourage people to come and read, and then purchase other writing through links on your website.

8. Book cards. (okay, this involves some upfront money, but I still thought I’d include it.) This is a relatively new idea that hasn’t been put in place too much yet, but it involves having gift cards printed for your book and packaged in such a way that they can be sold in book stores. A Canadian company is experimenting with this as are a couple of professional writers I know. These cards can also serve as loss leaders that could be sent to book bloggers or reviewers, or they could be given for free at conferences, or they could be marketed in books stores.

So those are some of the things you can do to market e-books. For POD there are another few options, but these options generally require you to have more than a few books available.

1. Create advertisements for books. If any of you have been at Science Fiction conventions, you’ll recall how there are tables with fliers about upcoming or available books. You can do this too, by emulating book advertisements in magazines or publisher’s catalogues. If you have mastered the process of creating a book for POD, you can certainly create a book flier. These can be distributed at conferences or other book fair events you attend.

An example of a brochure for the novel Afterburn

2. Use your local libraries. Often libraries like to support local writers. Approach them about ordering your books. Alternatively offer to donate some.

3. Take advantage of opportunities at conferences etc. to sell your books and promote yourself. If there are opportunities to sell your books then make copies available for sale. Have fliers of your soon-to-be-available books to pique people’s interest. Get on speaker’s lists to talk about your books or related topics and be gracious and interesting when you talk.

4. Approach local bookstores to determine their interest in local authors. I know of at least one local chain that has a policy of supporting local writers and carrying their books. Make sure they know about your work. Take them samples. Which brings to me the biggy:

5. Create a publisher’s catalogue of work available. This includes all the books available from your indie publishing company. Usually this should be at least ten different novels and anthologies. (Remember, you can create anthologies from your short stories, including the freebies.) This means that you create a full color booklet that can be distributed to bookstores locally or even farther afield either through hand delivery or mail out. The big thing here, like with covers, is to ensure your catalogue is professional looking and clearly spells out how and where to find your in-print books.

So those are some options for indie publishers to market their books, whether e-books or print. I haven’t tried them all, but I’m working on it. So what other strategies have you tried and how have they worked for you?

Book Blog Tours and Review Sites with Adrian Phoenix

The few last weeks I’ve written about building a social network and its use in marketing. It was interesting that Joshua Graham couldn’t directly relate his Facebook and twitter followers to his writing, but that John Locke, could. Hard on the heels of writing those posts I attended a Publisher’s Workshop on the Oregon Coast where we discussed marketing strategies for e-books. One of the items clearly not at the top of the facilitators list of marketing tools was social marketing a la Facebook and twitter.

Following on that workshop I was referred to a an article on the Science Fiction Writers of America website regarding the author’s 100 day Social Media Blackout and the results of that experiment regarding social media and marketing. The author basically removed herself from social media for 100 days and talks about what she learned from this experience. Basically, her view of the value of social media shifted from a belief that social media connected her with readers and industry professionals as well as connecting her with family and friends, to one of social media’s value being its ability to connect her with community.

Not marketing. Community building. She goes so far as to point out that having a person as a follower (something that takes only the click of a mouse), does not necessarily mean they are going to take the time to buy and read your books.

So how do you build a fan base? Urban Fantasy Author and friend, Adrian Phoenix, has done extremely well at building a fan base over three years of publishing her Maker’s Song and Hoodoo novels. She kindly agreed to an interview about how book blog tours have contributed to her following.

1. For those of us just starting down this road, can you please explain what a guest blog is?

Adrian: You bet! A guest blog is a post you write for another person’s blog, usually by invitation, on any number of topics. I’ve written on topics ranging from vampire dating tips, my first crush, writing from the male POV, on the nature of ghosts, my love of paranormal, the top ten shows on my DVR, etc. Anything that readers might find interesting. I try to gear it toward the blog that I’ll be guesting on—paranormal, urban fantasy, paranormal romance, etc. But I’ve found that most blogs are happy with any interesting, reader-hooking subject. And humor seems to be really appreciated.

Here’s the links to a few examples.

On Paranormal Haven, I did a guest post on the nature of ghosts.

On the Strange Candy blogsite, I did I guest post on vampire dating tips.

On All Things Urban Fantasy, my post was about the top ten shows on my DVR. (Including pictures for each show, plus who I thought was the hottest character.)

On the Vampire Book Club, my post was on writing from the male POV.

2. How do you get invited to provide a guest blog?

Adrian: I usually get invited by bloggers who’ve either read my books or have received copies from my publisher. So it never hurts to check the blogs reviewing books in your genre and offering to do a giveaway or offer to send them a copy to review. Sometimes they are overloaded with books to review, so my advice at this point would be to contact them about doing a guest blog or interview along with a giveaway.

Once you’ve been a guest on a blog site, keep in touch about your next release. You should get an invitation to come back. If you don’t (and they do have a ton of authors to deal with), politely let them know—in advance— that you have a new release coming out and schedule a giveaway and guest blog or interview. Always be polite and friendly. Most bloggers will be happy to work with you and promote your books if you treat them with warm professionalism and courtesy.

3. You have conducted guest blogs as both yourself and your characters. Why have you done this and how is blogging as a character different from regular blogging? Why do it?

Adrian: I really enjoy letting the characters do guest blogs and/or giving interviews. I can play and have fun and don’t need to worry about how I’m perceived. Readers in general and fans of a series absolutely love interacting with the characters they read about, the characters that feel so real to them. Some even get to flirt. Sometimes I’ll offer to do a character gig just for a change of pace, but more often, the bloggers will ask for one—especially if they are fans of the books themselves.

Every time I’ve done a character interview or post, I always see a comment along the lines of “I haven’t read these books yet, but I loved this interview and the way the characters chatted that I’m going to get the first book right now.”

That alone makes it worthwhile. It gives new readers a taste of the books through getting to know the characters, and it gives fans a chance to play with them. And my turnouts for character posts and interviews are often better attended than my own interviews. I’m okay with that. After so many interviews, there isn’t much new to say that your readers don’t already know from previous interviews. Another reason for guest blogs—myriad subject possibilities beyond yourself and your writing techniques. LOL.

Here’s a couple of examples of character post and interviews.

On Paranormal Haven, the Maker’s Song gang posted likes and dislikes dossiers, including their thoughts on Twilight.

On Paranormal Romance Addict, Dante and Heather did an interview together.

And on WereVampsRomance, Dante discusses sex, lies, and the mofos who tell them.

4. Personally, the thought of being interviewed in a blog makes me nervous. How do you make sure you haven’t made a fool of yourself in the blog or that your characters don’t make a comment that could impact readership in the future?

Adrian: Interview questions aren’t all that difficult, really. The readers want to know more about you—do you have pets, children? What do you like to read? Who do you like to read? What is your writing routine? If you avoid religion and politics, you’ll be fine. Readers want to know the person behind the book. That’s all.

As for the characters, I let them say whatever they would normally say and don’t censor them. Fans want them to be themselves and, trust me, Dante doesn’t hold back. They love him all the more for it. And he’s gained me new readers as well. I don’t think you need to worry and your characters chasing away readers. If anything, they will win them over.

5. What kind of time commitment is involved in guest blogging?

Adrian: Unfortunately, it can be a lot. It depends on how long your guest blog is (and shorter is generally better) and how much you interact with the readers after it is posted. It’s a good idea to read the comments, leave comments of your own thanking them for joining you, for their support, and answering any follow-up questions.

On my previous release, I did a huge blog tour. I had so many requests and I wanted to do them all and I did. I’ll be more careful with this next release, spread them out more. Not only do you use up too much writing time, but you run the risk of people seeing too much of you. Spread it out. Instead of a guest blog or interview every time, offer to do a straight giveaway instead. I’ve never had a blogger say no to that.

7. On a topic other than blogging, do you have a promotions/marketing plan beyond whatever your publisher identifies? I also note that you have a posse of fans who do a lot of promotion of your books. How did that come about and what do they do for you? How did you go about promoting your book as an author once you had your book deal?

Adrian: I don’t have a specific promotions/marketing plan other than getting the word out via blogsites, giveaways, sample chapters, etc. Having an active website is part of that. That’s a necessity so readers, new and continuing, can find you, learn more about your books (where to find them, for one thing) and contact you.

Through my website, people can also join the street team, request free book plates, or go to the forum (or my official Yahoo fan club) to chat with other fans about my books. I also have chats with characters on the forum.

I have a street team of 160 people worldwide right now (that number keeps going up) and two street team managers (both who are fans that I got to know and who volunteered for the job) who handle the details. The street team receive bookmarks to hand out to book stores, libraries, and to other readers. They post about my releases and events on Twitter, Facebook, Goodreads, MySpace and spread the word about my books in a ton of different ways (including my titles and website link in their email signatures). Quite a few make sure their local bookstore keeps my books on the shelves and chat the books up in book clubs and reading groups.

I give signed copies of each release to the top 25-30 people on the team and every few months, award prizes to members with the highest points. (Points are earned in a number of different ways.) I also make sure they know I want it to be fun and that they are not obligated to do anything.

As for promoting my books after landing each of my contracts, I don’t do much—aside from putting info and news up on my website. Not until it gets closer to the book’s release date. A couple of months prior, I start contacting blogs about doing appearances and giveaways. And I always have something happening on my website.

Thanks so much to Adrian for her time and her insight. (Her most recent book, Black Heart Loa is receiving stellar reviews.) Blog tours sound like work, but they also sound like a lot of fun —but then so does most of social marketing when you focus on the social aspect. The one caution I would add to Adrian’s information after a follow-up discussion with her, is remember that social marketing and guest blogging should not take over your writing time. If it does, then you have a problem.

Building a Social Network and Following

Ashes and Light - coverLast blog Joshua Graham discussed how he built his novel’s readership from first self-published manuscript to best selling Thriller. Joshua talked about building his social network and that this was the key to having his book sell.

So how does someone build their network from their few friends to the broader network needed to sell your book widely?

Best selling novelist, John Locke, talked about conducting searches on Twitter and Facebook for people who might be interested in your types of books. These types of searches might be as simple as searching #mystery, or #romance, or #thriller, or they might be as complex as conducting a search of a topic area, such as #postapocalypticfiction, or #Bahamas (the location of your novel).

It may also involve areas you are passionate about. For me travel and culture were two areas I searched and followed people who seemed to have similar interests to me, or to post information that was interesting to me, e.g. National Geographic Traveler.

A next step is to look at these individual’s twitter pages and identify those people who follow that site who might also be interested in following you. This might be based on their profile, but it might also be based on what they post. Are the people avid readers, or reviewers, or are they passionate about the topic you are writing about such as #afghanistan or #animalrights? When you find people who are interesting to you, then follow them. Chances are they will also follow you, if you also look interesting to them. So how do you do this?

First of all, have an interesting profile on your twitter account. This doesn’t mean make things up, it means telling people what you are passionate about that show who you are. This might include your book, or your hobby, or your family, your pet, or your humor, but show them. This makes you human and they can see things that you might have in common.

Second of all, have a website linked to your facebook and twitter page. Make sure your website is interesting. Have a blog that is also interesting. Make sure your website and your blog are constantly changing (new material) to bring people back again and again.

Offer something to people who come to your website. This might mean value-added material about the characters or the world in which your book is set, or it might include offering contests or something free, like a story, to readers.

Be consistent in your postings to your website and on twitter and/or Facebook become a presence with something interesting to say and people will follow you.

Don’t think you have something interesting to say today? Then find the people with the tweets that are interesting to you and retweet them, because if you found them interesting, chances are others will too. If we’re talking about Facebook, make coments about posts that interest you. Facebook also allows pages for your book, so here is another place to show what you are writing about. With regards to blogs, if you have posted your blogs regularly, people will come to expect that you will keep that regularity up. That consistency allows people to follow you.

A note here. Many social media pundits say you should post a new blog at least once a week. Others have postulated that a quality post could be written less frequently to allow people to be guided to it again and again.

It’s my belief that this will depend on the nature of the post and its intended readers. So think about whether your blog’s readers are people with time to check posts regularly, or are they people who may need a month just to find the time to check your blog? Finally, a challenge for a lot of writers is that they target their blog to other writers instead of their readers. So think about what you are doing with your blog and your social media posts, and make sure it is targeted to who you are really writing for—your readers.

Beyond your own blog and website, you can also build your social media connections a couple of other ways:

1. Identify writers or books that you believe attract a similar audience to that your book should attract. Find fan pages and groups for these writers and books and engage with them.

2. Find other blog sites, like review sites, forums or well-trafficked sites and participate regularly. Share what you know. Share yourself and DON”T USE THOSE CONNECTIONS TO ONLY PUSH YOUR WARES.

3. Join Goodreads and become involved with reader groups. Participate in book discussions. When you introduce yourself to a new group, feel free to introduce yourself as a writer, but don’t push your book. There are other ways established on Goodreads to do this.

Most of all, relax and enjoy the people you meet. The open conversations that occur, make you human and are more likely to cause a person to think that given they like you, they might like your book.

Next week we’re going to talk about book reviews and blog tours.

Social Media and Marketing your e-Published Book

Which social media do you prefer and what success have you experienced with it? Last Post I said that we’d start to explore social media and how to make it work for you. When I consider social media and on-line marketing there are four basic areas to discuss:

  1. Twitter
  2. Facebook/Google+
  3. Websites and blogs
  4. Author opportunities on Amazon.com, Pubit and Goodreads amidst others.

In addition there are other opportunities such as interviews/blog tours and UTube, however I recently saw an amazing graphic that shows the immense possibilities available for social marketing (click here). All of these are built on a key concept we discussed last week, namely the importance of social networking.

Marketing on social networks requires you to first of all to focus on also being social. To help with introducing this subject, successful self-publisher, Joshua Graham, provided these insights about his experience building from a newly published book to a best seller. He provides a good introduction to what social marketing requires.

1. You’ve talked about using social media for promoting yourself and your books. Can you tell me what social media you’ve used and what have you used them for? E.g. do you only use social media for your writing, or are you involved with the various forms for other social purposes?

I have Facebook accounts, fan pages for my pen names and books, as well as twitter accounts. I mostly use them for marketing my work.

Do you have those for each of your pseudonyms and each book?

That is correct. For now, with only 2 novels and 2 pen names, it’s manageable.

2. How have you used each type of social media (e.g. Twitter, Facebook, Goodreads, Amazon book groups, etc.) to promote your writing? E.g. announcing new publications, pushing your books (if so, how?)

Twitter is still a bit of a mystery to me, but I’m learning. I’ve used Facebook to find readers and let them know about my books, reviews, interviews, awards, and honors. All of these help build my internet presence and create a platform. As this platform grows, there will be more of an audience for future releases.

To find readers, I basically went to various special interest pages on Facebook such as Amazon, Barnes & Noble, etc., engaged in discussions and “friended” anyone who seemed like they might be interested in my books. Also, based on the reactions (comments, “likes”) to my book posts, I “friended” those people as well.

3. Did you have a social media presence before you began promoting your books?

Not really. I had a personal Facebook page, but I really began marketing under my pen name when my ebooks first became available.

4. How often are you on the various social media sites? What time commitment does social media involve a week? (What did you devote to it?)

Probably a bit more than I should be. I spend several hours each week on Facebook, and often when I’m feeling a bit unfocused in my writing, I hang out there more doing marketing and communicating with my fans.

5. Have you tracked which social media sites have had the greatest impact on your sales? If so, which ones have you found most effective?

It’s hard to draw a direct correlation (esp. with Twitter) but I have definitely found Facebook the most effective way for now. Even that is reaching a limit, so I’ll need to explore other venues for marketing too.

6. Are there actions you would recommend for writers venturing into marketing on social media and, conversely, are there actions that you would recommend writers avoid?

There’s no one way that works for everyone. Definitely, write the best book you can. Get some good reviews and use them to talk about your book. I find that if you start giving away a lot of free ebooks (short stories, or even novels) on a regular basis, you’ll develop an appreciative and loyal following.

Then when you release a new book, they as your fans will be very enthusiastic and hopefully talk about it on their social networks as well. I would avoid over-saturating certain fan pages with ads. Be aware of the culture and rules of each fan page or message board. If you fall out of favor, it will harm rather than help your marketing efforts.

7. What would you recommend to the writer who has little to no previous experience with social media?

Get started! Learn your way around and find your own social media voice. Have a personality online that people can identify with. And most of all, be a giver. Give your readers and fan something of value. If they perceive you as a taker–someone who just wants them to buy your book, they will be turned off and you will become noise to them.

A big thanks to Joshua for sharing his insights. And just to reinforce what he has said, as an author he has focused on his marketing, but he has done so through becoming involved with communities within the social media.

A similar story can be found if you look at the process John Locke used to become a best seller, however his preferred social media was Twitter. So it seems that both social media can be successful; you just need to decide which you prefer and determine how to make it work for you. That’s what we’ll talk about next time out.

So I’ll repeat my question here: which social media do you prefer and what success have you experienced with it?

I look forward to hearing from you!

Marketing: What I Learned From Peruvian Markets

Traveling in Peru, I visited many local markets, from the large mercados of Miraflores and Cusco, to tourist markets of Pisac, to the small village markets of Chivay and Ollantaytambo. I love the sights and smells and how they tell you a lot about the culture you are travelling in. But now that I’m home and starting to focus on the business of writing, I realized that there are marketing lessons for writers and indie publishers to be learned from the markets of Peru.

Before I list the five general lessons, I just want to comment on writers versus independent publishers. It used to be that independent publishers, were exactly that – small publishing houses as differentiated from the large houses of New York. Today, however, though the traditional independent publishers still exist (thank goodness), the self-publishing writer has a choice: they can either publish as authors, or they can create independent presses that publish their work. Either way, it’s the writer doing the work, but there are benefits to having a publishing house, that self-publishing as a writer doesn’t have – namely that an indie publishing house can get its books into bookstores more easily than a writer can.

The following five lessons apply to both independent publishing houses and writers publishing on their own.

1) Product must get to market – In Peru’s cities trucks unload crates of fruit and vegetables. In Chivay, the produce comes to town wrapped in colorful mantas (blankets) on women’s backs. They brought in everything from tomatoes, apples, and animal fodder. Sheep were tied upside down to the back of a moto-taxi on the way to market. So however, they did it, the bottom line was that items for sale had to get to market.

Papas (potatoes) on their way to market (2011) photo (c) Karen Abrahamson

Papas (potatoes) on their way to market (2011) photo (c) Karen Abrahamson

For the writer/indie publisher, this is perhaps the largest issue. Yes, writers have the traditional methods of getting manuscripts to traditional publishers, but now they have the choice of whether to publish into the electronic market or POD – both of which are now extremely acceptable ways of selling.

2) You must have a regular place to sell – In Peru I purchased my snack food – oranges, apples or bananas – at the local markets. When I can get them, died fruit and nuts are a staple. When I found a merchant that sold produce I liked, I always went back to them. Thankfully, mercado and street vendors have ‘their’ spots so you can always find the same apple vendor in the same spot.

Women with their 'spot' picked out. Ollantaytambo (2011) Photo (c) Karen Abrahamson

Women with their 'spot' picked out. Ollantaytambo (2011) Photo (c) Karen Abrahamson

For writers this means having a website – or two. At the very least you should have an author’s website (or possibly more than one if you are writing under more than one pseudonym) that includes in it a list of your books with links to where they can be purchased.

If you are serious about indie publishing, you should also have a website for your publishing house that includes all of your books (see examples, here and here and here), and presents all the books by all your writing personas. This allows people to find you and your books.

Shaman's stall, Cusco market (2011) Photo (c) Karen Abrahamson

Shaman's stall, Cusco market (2011) Photo (c) Karen Abrahamson

3) You must have product – The markets of Peru are filled with produce. There are fruit and vegetables, meat, breads and cakes, fresh cheese, nuts, dried fruit, jugos (fresh mixed juice that is the most sublime treat – ever), shaman supplies, clothing, tourist weavings and so on. Most markets provide a wonderful place for browsing.

For the writer, this means that although self-publishing a single short story or novel is fine, to be serious about indie publishing you must have more product. Dean Wesley Smith talks about having a minimum ten novels. What this means for the writer, is that the focus HAS to be on writing more product, so that you aren’t dependent on just selling oranges in a world where oranges might fall out of favor.

4) Product must look good – I couldn’t tell you how many vendors I walked past looking for the perfect orange or apple. Imagine how much time I spent in front of the kiosk where the vendor had avocados the size of green footballs. Good looking fruit is a lot more likely to sell than produce that looks like it’s had a hard ride on a bucking donkey.

Fruit display, Miraflores market (2011) Photo (c) Karen Abrahamson

Fruit display, Miraflores market (2011) Photo (c) Karen Abrahamson

For the writer this means that your produce needs to both look good and BE good – or at least as good as you can make it. As a writer you are responsible for the quality of your work both in terms of story and editing. Covers are the responsibility of the writer/indie publisher and are your calling card. Good covers, as Joe Konrath frequently talks abouton his blog (here), are critical to sales.

5) Product must be positioned – Peruvian vendors always took advantage of their location to show their wares. Some, near the doors, laid out attractive displays to catch the sunlight. Independent vendors crowded around the main doors to get attention. Others located themselves by side doors where they might not get as much traffic, but they might get more attention from those who DID pass through the doors.

Positioned for the light, Cusco maket (2011) Photo (c) Karen Abrahamson

Positioned for the light, Cusco maket (2011) Photo (c) Karen Abrahamson

As a self-publishing writer, or an indie publisher, you also need to make choices about how to get the attention of booksellers and readers. This can be either as simple or as complex as you want to make it. Examples of means to get attention for product include:

• Social marketing on twitter, facebook, etc.

• Social marketing on reader and writer groups

• Providing free fiction as loss leaders

• Advertising at conferences

• Advertising to booksellers

Choosing the methods that are right for you is the trick.

Given marketing is as foreign as a Peruvian market to me, I’ve planned a series of blogs that will explore marketing and provide information from authors who have gone farther down this road. So don’t consider me an expert, but look at this as a place to pull together ideas. Over the coming weeks I’ll explore each area in more depth and include interviews and examples. And please, if you have experiences in marketing as an author or indie publisher, share them here. After all, the last lesson I learned in Peruvian markets is that vendors help each other.

Working together to sell pork rinds outside Cusco mercado (2011) Photo (c) Karen Abrahamson

Working together to sell pork rinds outside Cusco mercado (2011) Photo (c) Karen Abrahamson